Ambassador of the Year finalists

Ambassador of the Year finalists


Ambassadors are the people who make the freelance community stronger. The people who provide products and services that make this group’s working lives easier. This award recognises and celebrates those membership organisations, support groups, knowledge hubs and individuals who form the backbone of the flexible labour market.

The Hoxby Collective

Founded by Lizzie Penny and Alex Hirst, The Hoxby Collective is a global community of talented individuals who work together to provide marketing, HR, finance, admin, operations and business transformation services to companies around the world. Hoxby handpicks a team of specialists from around the world specifically tailored towards an individuals brief.

Their revolutionary community model provides a uniquely flexible way of working without the need for an office. And by giving everyone the freedom to choose when and where they work, they remove structural bias and create genuine equality of opportunity.


When her son was born in 2012, Charlotte Wibberly left a long, blue chip corporate career. Then in 2015, she launched her online business management and strategy consultancy to coach business owners and help female entrepreneurs with their online business strategy.

In 2016, Charlotte also launched VIP VA to support, nurture and champion the virtual assistant and freelance industries and create a safe space for high-performing online businesses to collaborate, share knowledge and develop. Charlotte also campaigns to improve industry standards and raise awareness about the enormous value VAs provide.

Freelance Heroes

Ed Goodman has been training people in business skills for over 15 years. For the last five years, he has also been a freelance social media trainer delivering open courses, including masterclasses for the Guardian.

In 2016 he launched Freelance Heroes, a community which has now grown to over 2,800 freelancers from across the UK. The community supports, empathises with and encourages its member, as well as sharing skills and representing the network across the country. Ed has also had his first book published by Pearsons, called New Business; Next Steps.

Freelance Mum

Faye Dicker is the founder of parent-friendly business organisation Freelance Mum – born of her need to provide professional, child-friendly networking opportunities for self-employed parents. She is also a successful voice-over artist who provides the voice of Matalan, LeapFrog and Great Western Railways.

Freelance Mum empowers parents to grow their businesses without feeling constantly guilty or held back because of childcare responsibilities. A highly driven woman, Faye is on a mission to support fellow freelance parents, and has recently been nominated as one of the Top 100 most influential
women in the west.